Registration of a Business Name, Company Name and even a Domain Name WILL NOT PROTECT THE NAME without infringing upon a registered trademark through-out Australia.
Registration, as such, WILL NOT give you exclusive rights to the marketing and/or advertising of such name.
It is crucial that you consider protecting any names that you currently use or intend to use, other-wise risk losing it.
Remember, a registered trademark can be an asset to your business.
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